I realize that most of America has probably already discovered this, but the Simply Apple juice is phenomenal. For the longest time I've resisted buying any of their brands because a) $4 for a jug of juice is ridiculous b) I didn't want to get hooked. But it happened. Fareway had their Simply Apple juice on "sale" last week and I bought a jug. I just opened it this morning and it's beautiful. It tastes so much like real apple cider. I'm afraid that I can never go back to ordinary again.
I tried their Pink Lemonade too and now I like that too. Crap. It's so hard to go back to concentrate and powdered mixes once you've tasted the good life! Do you buy $4 jugs of juice?